The best way to analyze Likert scale data is to visualize it.ĭata visualization can help you get a complete understanding of your data in a second. Sometimes, the promise of anonymity would further reduce societal pressure and yield a better-suited dataset. Organizing is what you do after conducting your survey and collecting your data. Google Sheets is a platform where you can organize and arrange your collected data. How to Analyze Likert Scale Data in Google Sheets The insights produced by this chart will therefore help Curtis to hone his strengths and work on his weaknesses. Most of the customers recorded that they were happy with their purchase. Let us see the steps on how to create and analyze Likert scale data with ChartExpo in Excel.įirst, open your Excel application and worksheet.įrom this chart, Curtis was able to know where his product stood with his customers. However, with an add-in like ChartExpo, it becomes extremely easy to visualize Likert data. The features to create Likert data visualizations do not come along with the Excel software. The Excel spreadsheet is also a tool to arrange and organize Likert scale data. How to Analyze Likert Scale Data in Excel – Step by Step Guide This could cause a lot of irregularities in the data collected. Most of us sometimes don’t even know our thoughts. Humans can change, have mood swings, be deceptive, and untrue to their opinions. Since you are sampling human opinions, there are delicate things to be done to get perfect data. However, there is something you need to realize.Īs effective as the Likert Scale Survey may be, it could be made ineffective. The questions in Likert scales range from general to even more specific topics. That is it goes from a complete disagreement to a complete agreement. The scale assumes that the strength and intensity of the feelings are linear. The Likert Scale is mostly used by researchers, psychologists, sociologists, analysts, and marketers. So, the Likert scale questionnaire collects the information from the respondents. It mostly asks how much a respondent agrees or disagrees with a particular statement. It is used to measure the intensity of feelings, opinions, and attitudes towards a subject matter. Which means that it consists of two opposing poles. What is a Likert Scale?ĭefinition: A Likert scale is a usually bipolar scale. If you want to learn more about customizing this chart, setting properties, header, footer, and labels you can read our guide on How to Present Likert Scale Data.
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